Celebrating a new look & feel: Culiniste’s evolution
Celebrating a new look & feel: Culiniste’s evolution

Our first year in operation has been busy and oh so exciting! With the overwhelming support and loyalty of our members, we’ve grown from a team of 3 to a team of 50, and delivered over 150,000 meals across Quebec and Ontario.

We’ve built deep relationships with partners we trust, to bring you the freshest, highest quality ingredients each week – and our test kitchen has developed over 300 delicious & unique recipes around these ingredients!

As our company’s identity matured over the past year, we came to realize that we needed to evolve our brand to better reflect our true essence. We worked with an amazing group of folks at Dynamo to bring a new brand to life, one that we are proud to call our own. So join us in saying farewell to Culiniste, and hello to Goodfood!

Why Goodfood you may ask? We love the name for two reasons.

First, it’s exactly what we help create: food with big flavours you can be proud to serve your family. Meals that are homemade by you, using fresh ingredients sourced at their peak.… only the good stuff!

Second, we wanted a name that reflected our team’s commitment to use business as a force for good. It started with empowering our members to develop their cooking skills and help create balanced & nutritious meals easier than ever before. Next, we started creating opportunities for upward mobility in chronically less employed communities. Now, we’re announcing our commitment to fuel learning: for every Goodfood box purchased, we’ll offer a meal to a child in need at a school within a community we service.

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We didn’t stop there though, today we’re excited to roll out a whole new look and feel, from our website to our recipe box. We hope you love it as much as we do!

As always, thanks for your support – and join us on this next chapter of our story as we continue to churn out all things good.

Jonathan Ferrari, Goodfood CEO



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